I don't know anything about Sweden. Are they mad about the Premier league or betting?
Just seems an odd choice as like Scotland and Ireland, they don't have a serious league so not buying players they watch.
So actually i mean why all these small football wise countries and not say Spain?
Firstly the issue is that FI need a licence to operate in Sweden, Adam Cole has previously said they'll not change until they get the new platform, no idea to when that will be.
Secondly, Sweden is very wise to football, every fan has a favourite team from either England, Spain or Italy, they are also very big in the gambling department, don't know 1 football fan that doesn't met on a regular basis.