Football Index Affiliate Programme
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I've had a little look into it as I have a maths website and could venture into explaining the maths in it with an advert attached...but the contract put me off in the end, sounded complicated. Sounds like they do go down the social media route too. I think those with 'FI' infront of twitter names are on it- you have to have so many followers.
I'd be interested to hear from any doing it on their website?