@jrmychan this is exactly right.
Also as the Football Index user base grows there will be more frequent transactions over a 24 hour period. Stats release by FI showed over £240,000 was spent on Raheem Sterling in 1 hour following the SS, these numbers wouldn't have been possible 12 months ago.
The extraordinary growth of the platform necessitated a rethink of the number of shares required to raise or lower a players value. When the platform first started 100 shares for 1p was suitable; looking forward that formula would create too much volatility and uncertainty.
The share split has benefited everyone over the last few weeks and for the long term it provides more stability and lower risk. If you want high risk then go and join one of the other 100 gambling sites out there and stick your money on an accumulator..