Twice in the article FI make it clear that customers can sell their existing shares and rebuy new shares in a player, in order to be eligible for the offer.
Anyone who has done this, particularly with high value players, must be stupid.
Sell Neymar and the commission alone is 30p+! That means that Neymar would need to score 15 goals in the next 30 days just to make your money back! Even Neymar is not going to do that.
Of course the commission on someone like Glenn Murray will be less (circa 2.5p), but how many goals is he realistically going to score in a month? One? Two? And when the promotional period nears an end, his price will tank badly, because he’s old, not very good and plays for a weak club.
How desperate are FI for commission that they’ve had to resort to this?
Short term gain in commission for FI at the expense of long term loss of customer confidence.
Plus who is going to buy defenders, midfielders or young players now? Answer very few people. So it’s not only the current hit on many share prices that is the problem. It’s knowing that they probably won’t recover for at least 6 weeks - even if this promo isn’t made permanent.
No way FI will offer a similar promo for clean sheets in the future either, because it would cause a devaluation of Neymar and other top priced players (who are mostly forwards) and lead to outrage on a biblical scale.
Dreadful decision making by FI and presumably a result of the new board members who’ve recently joined from traditional short sighted bookies.