Worth pointing out they don’t owe anyone any money, they’re not obliged to pay bigger dividends. In truth until they start leading by explaining the dividends better, all they’ve done is increase their costs, it’s not going to suddenly double the user base. So in terms of sustainability - when most of any new dividend payout will be going to existing holders - I think they’ve done really well; particularly from the basis of an existing user like most of us here.
Also worth highlighting that they’ve said:
• The Dividend table will be reviewed and benchmarked with a new table published in advance of every new football season.
Making it clear it will keep moving ie the value of our dividends relative to our bet today will grow every season.
The value of a div relative to an existing user’s Neymar at £8 is irrelevant, it’s the div value versus their original buy price. And that’s what we should remember today as existing users - they’ve just increased the value of all of our existing holds, and confirmed a path to continue to do so. On that basis, anyone we thought was value at any point in the past on pb/mb potential, is now more valuable, and will be more valuable again every August!
I’m pleased with it 👍